VANGUARD ANIMATION

Vanguard, a production company owned by John H. Williams – the producer behind Shrek and Seven Years in Tibet – was shifting its focus towards animation and franchise projects. While leveraging his renowned film work, John sought to refresh Vanguard’s identity to align with this new direction, engaging Studio Oi for a rebrand.  

Studio Oi’s work included revamping the website and writing its copy, and designing a playful new logo – the iconic ‘eye’ seen on their site and at the end of film credits. Beyond visual elements, we drafted a new business pitch deck, managed Vanguard’s Google accounts, and provided back-of-house business support.