SPORT & THE SPECTRUM

A group of passionate individuals founded this non-profit organization dedicated to connecting families with autistic children to sports opportunities that foster inclusion and provide the necessary facilities for safe and enjoyable participation. Seeking to create a lasting impact, the organization engaged Studio Oi to develop a comprehensive brand and communications strategy that would resonate with families and the broader community. Our approach involved conducting extensive focus groups and research to gain insights into the needs and aspirations of families, which laid the groundwork for an inclusive platform. With private funding from board members, we established a solid foundation for the organization to launch its initiative effectively.

Our collaboration focused on developing the brand identity and crafting engaging messaging to communicate the organization’s mission. We designed a user-friendly website that allowed families to explore available sports programs in their area. Additionally, we supported the early fundraising efforts by creating promotional materials such as banners, brochures, and eDMs to raise awareness. By integrating our efforts into their team, we helped establish a robust communication strategy that highlighted the benefits of sport for autistic children in an environment where they could thrive on a level playing field. 

Unfortunately, the initiative was paused, and we have since archived the site.