NHMRC Centre of Research Excellence in Stillbirth
Return to Work
Illustrative storytelling that connects parents of stillbirth with an online grief and loss support course (concept stage only)
In 2020, the National Health and Medical Research Council (NRHMRC) engaged Studio Oi to create a series of illustrative concepts for a 220-page online mental health support and bereavement course aimed at parents who had experienced stillbirth. The course was to provide an empathetic and easy-to-understand visual content method. The client supplied text for eight support slides (within the 220-page course) for Studio Oi to design complementary graphics.
Studio Oi strategized to deliver digestible ‘comic book-like’ visuals that fostered an immediate connection with parents, focusing on facial expression and body language. We presented several concepts, from simple to more detailed options with enhanced background graphics. While we received positive feedback on the work, the COVID-19 outbreak led to the redirection of funding towards research, resulting in the project’s indefinite postponement.
Deliverables
Campaign Insights
Creating deep and personal connections with audiences is always our primary goal. This could not be more relevant than in the illustrative development of support graphics for this stillbirth support course. Our team was provided with copy for 8 support slides (part of a 220 page course) and asked to design complimentary graphics for the background of each slide. Our client would then use their software to overlay the course narrative and speech bubbles, therefore positioning of content needed to take this into consideration. We produced two different styles that gave our client a sliding budget range while still meeting the objective of creating emotional connections with parents taking the course. The creative development was very well received by the client, however budgets for this initiative were reallocated to COVID research.