MUTUAL GROUP
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Branding overhaul unifying legacy divisions under a cohesive, modern identity.
Mutual Advisors, as it was formally known, faced an identity crisis. Its outdated graphics and weak connection with its audience highlighted challenges, including a divided structure: one arm supporting small advisory firms with Registered Investment Advisor (RIA ) licenses, and the other focused on brokering. As the company neared its 40th anniversary, it approached Studio Oi to revitalize the brand, unify the two legacy divisions, and build a cohesive strategy for presenting them under a single name, website, and tone of voice.
Studio Oi conducted multiple focus groups to guide the brand overhaul and took on the comprehensive rebranding task, starting with a name evolution to ‘Mutual Group’ – a symbol of unity. We managed every aspect of the transformation, from brand development and communicaitons to domain acquisition, website creation, culture and leadership videos, back-of-house, setting up social media channels, back-end business logistics, LinkedIn training, and systems onboarding.
Services
Brand Creation, Vision, Mission, Purpose, Values, Tone of Voice, Rebrand, Style Guide, Content & Copy, Logo, Typography, Illustration, Infographic, Lock-ups, Colour Palette, Art Direction, Brand Guidelines, Digital Strategy, Ooh & Web Banners, Website Design & Programming, Animation, Motion Graphics, SEO, Site Maps & Wire Frame, Hosting & Website Maintenance, Photography, Videography, Storyboarding, Styling, Project & Shoot Producer, Video Script writing, Events & Experiential, Art Direction, Business Card Design, Brochure Design, Branded Stationery, Promotional Material, OOH & Event Design, Content Strategy, Organic & Paid Strategy, Content & Captions, Implementation, Campaign Taglines, Articles & Blogs, EDMs, Scripts, Feature Articles.
Case Studies
