STRUCTURE, FUNCTION, INTEGRATION JOURNAL

Launching and publishing a high-quality editorial offering.

Studio Oi partnered with the Dr. Ida Rolf Institute (DIRI) to revitalize their flagship publication, Structure, Function, Integration Journal (formally Structural Lines). One key objective was to re-establish Dr. Ida Rolf’s legacy as a pioneer in structural integration while transforming the journal into a leading industry platform. We worked closely with DIRI to redesign the journal’s format, content, and visual identity, expanding its appeal beyond Rolfers to engage a broader global wellness audience.

This project included a fresh design and content strategy as well as expanding the journal’s digital presence with a new website and increased visibility on social media. Studio Oi led the relaunch’s creative direction and full production lifecycle for the journal, including back-end management of Amazon, and we continue the full suite of services for each issue.

Deliverables

Brand Creation, Vision, Mission, Purpose, Values, Tone of Voice, Style Guide, Content & Copy, Logo, Typography, Illustration, Infographic, Lock-ups, Colour Palette, Art Direction, Brand Guidelines, Digital Strategy, Ooh & Web Banners, Website Design & Programming, Animation, Motion Graphics, SEO, E-Books, Annual Reports, Playbooks & Manuals, Site Maps & Wire Frame, Hosting & Website Maintenance, Videography, Content Strategy, Organic & Paid Strategy, Content & Captions, Articles & Blogs, Branded Magazines

Campaign Insights

Launching and publishing a high-quality editorial offering.