CLEARITT

Strengthening a Fintech startup’s brand and messaging to effectively showcase its innovative solutions.

Clearitt is an innovative Fintech company that offers a unique invoice clearing platform designed to simplify cash flow management for small-to-medium enterprises (SMEs) in Australia. By offsetting payables against receivables, Clearitt enables businesses to settle B2B invoices with minimal or no cash transactions, streamlining the payment process. As Clearitt embarked on its aggressive capital-raising start-up phase, it recognized the need to refine the brand and storytelling to enhance its market presence and clearly articulate its innovative service.

To bolster their brand identity and improve their communication strategies, Clearitt engaged Studio Oi. We provided comprehensive support by distilling complex concepts into digestible language that resonated with their target audience. This included writing headlines, refreshing their visual identity, and creating marketing materials such as flyers and PowerPoint presentations for conferences. Our focus on storytelling through text and infographics helped Clearitt communicate its value proposition effectively. Additionally, we enhanced their digital presence and set up their website to facilitate engagement. Although our collaboration has concluded, we played a vital role in establishing Clearitt's brand foundation, allowing them to present their innovative solutions to the business community effectively.

Deliverables

Brand Creation, Vision, Mission, Purpose, Values

Campaign Insights

Strengthening a Fintech startup’s brand and messaging to effectively showcase its innovative solutions.
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