Bethany Hamilton's Unstoppable

Studio Oi partnered with Lieber Films, a valued returning client, to manage the Kickstarter campaign for Bethany Hamilton’s debut documentary Unstoppable. Tasked with driving global engagement and fundraising, Studio Oi orchestrated the effort, ensuring it honoured Hamilton’s vision and remained free from excessive corporate creative influence. The campaign was strategically designed with various funding tiers and fulfilment strategies, all aimed at preserving the integrity of Bethany’s extraordinary life story.

For the Kickstarter, Studio Oi handled all aspects of campaign execution, including global outreach, reward tier management, and logistical coordination. This comprehensive role involved overseeing updates, engaging with backers, fulfilling tier contributions, and navigating challenges over four years, and resulted in a substantial financial boost for the film.

Following the Kickstarter’s success, a not-for-profit donor engaged Studio Oi to manage a Santa Barbara Unstoppable premiere as part of their $10k Kickstarter tier. Studio Oi handled all aspects of the event, including sourcing and hiring of the theatre, screening logistics, designing collateral, coordinating vendors, and staffing requirements.