Beards of Hope

Bears of Hope, Australia’s largest privately funded infant and pregnancy loss support service, engaged Studio Oi for various storytelling tasks, including rebranding their men’s support organisation, Beards of Hope. Our challenge was creating a new positioning to better connect with this difficult-to-engage audience and boost stakeholder involvement. 

Studio Oi conducted an in-depth strategy for the project, resulting in a comprehensive campaign across design, digital, social, print, copywriting, sponsor decks, and more. The rebrand led to a significant increase in fundraising and participation. The client and Studio Oi have an ongoing partnership.