ASCEND

Disillusioned by the high-pressure, impersonal environments of large accountancy firms, a group of founders set out to create a more thoughtful, client-centric consultancy model to address widespread burnout in the finance sector. Based on a recommendation, they engaged Studio Oi to shape their strategic vision and develop a brand that emphasized personalized attention and selective client partnerships. From naming the firm Ascend to crafting its language, design, and digital presence, we ensured its ethos stood out in a competitive market.

Through a referral, Studio Oi partnered with Ascend to launch from the ground up, building a brand that told its unique story. We ran strategic workshops with key stakeholders and used those insights to define their vision, form their entire brand identity, and develop smart, engaging content to announce their arrival on LinkedIn. Today, we continue our work through an ongoing retainer and campaign partnership.